# Automate Competitor Research — Know What They Changed Before Your Boss Asks Monitor competitor websites, social accounts, and news mentions on a schedule you set. Every week you get a report showing exactly what changed — pricing, features, messaging, hiring — with source links and strategic takeaways. [Build it now](/content/?prompt=Track+5+competitors+%E2%80%94+check+their+websites+for+pricing+changes%2C+monitor+their+Twitter+for+product+announcements%2C+and+send+me+a+weekly+report+every+Monday.+Please+use+Browser+to+set+this+up.&usecase=automated-competitor-research&prefill=1/index.html) I need to track 5 competitors for our B2B analytics product: Mixpanel, Amplitude, Heap, PostHog, and Pendo. Check their websites for pricing changes, their X accounts for product announcements, and any news mentions. Send me a report every Monday morning. Setting up monitoring for all 5. I'll scrape their pricing pages weekly, follow their X accounts for product and feature announcements, and pull news mentions via web search. Competitor Monitoring Active 5 competitors · websites, X/Twitter, news Only flag things that actually changed from last week. I don't want a dump of everything — just the deltas. And include a "so what" section with what it means for us. Done. Each report compares against last week's snapshot and only surfaces changes. The "Strategic Implications" section at the top summarizes what each change might mean for your positioning, with recommended responses. Weekly Delta Report Configured Change detection · strategic analysis · Monday 8am delivery If anyone makes a major pricing change mid-week, I want to know immediately — not Monday. Added real-time alerts. If any competitor changes their pricing page outside the weekly cycle, you will get a Slack notification within hours with a side-by-side comparison of old vs. new pricing. ## How to set up automated competitor research in Adaptive 1. ### List your competitors and what to track Tell Adaptive which companies to monitor and what matters: pricing pages, feature changelogs, X/Twitter accounts, blog posts, job listings, or news mentions. 2. ### Define your report format and schedule Choose what goes in the weekly report — change summaries, strategic implications, recommended responses — and when it should arrive. Monday 8am is popular. 3. ### Set up real-time alerts for critical changes Flag specific trigger conditions (pricing change, new product launch, executive hire) that should notify you immediately rather than waiting for the weekly digest. 4. ### Review the first report and refine After the first cycle, adjust which sources are most useful, what level of change is worth flagging, and how detailed you want the strategic analysis. ## Key features for automated competitor research ### Website change detection Takes weekly snapshots of competitor pricing pages, feature lists, and landing pages — then highlights exactly what changed with a side-by-side diff. ### Social media monitoring Follows competitor X/Twitter accounts and surfaces product announcements, campaign launches, and messaging shifts you would otherwise miss. ### News and mention tracking Scans news sources and industry publications for competitor mentions — funding rounds, partnerships, executive changes, and product reviews. ### Delta-only reporting Reports only include what changed since last week. No filler, no rehashing old information — just the updates that matter. ### Strategic implications section Each report includes an analysis of what competitor changes mean for your positioning, with suggested responses your team can act on. ### Real-time alerts for critical changes Pricing drops, major launches, and other high-priority events trigger immediate Slack notifications instead of waiting for the next weekly report. ## Frequently asked questions ### How many competitors can Adaptive track at once? There is no fixed limit. Most teams start with 3-5 direct competitors and expand to include indirect competitors or adjacent market players over time. ### How does Adaptive detect pricing changes on competitor websites? Adaptive takes structured snapshots of the pages you specify (pricing, features, plans) and compares them week over week. It detects changes in pricing tiers, dollar amounts, feature lists, and plan names — then shows you a before/after comparison. ### Can it monitor competitor social media accounts? Yes. Adaptive follows competitor accounts on X/Twitter and flags posts about product launches, feature updates, campaigns, and executive announcements. You define what types of posts matter most. ### What does the weekly report look like? A structured summary organized by competitor, covering pricing changes, feature updates, messaging shifts, social activity, and news mentions. Each section includes source links and a top-level "Strategic Implications" section with recommended responses. ### Can I get alerted immediately if a competitor changes their pricing? Yes. You set up real-time alert rules for specific events (like pricing page changes), and Adaptive notifies you via Slack within hours of detecting the change — no need to wait for the weekly report. ### Is this useful if I only have 1-2 competitors? Absolutely. Even with one competitor, the time saved from manual monitoring adds up fast. And the structured format means you always have a current, shareable competitive brief ready when leadership or sales asks for one. ## Ready to try it? Describe what you need in plain English. Adaptive builds it for you in minutes — no code, no consultants, no waiting.